一、 ACCOUNT SETUP

二、 ACCOUNT VERIFICATION

三、 STRATEGY & POSITIONING

Brand positioning will be created for the account on Little Redbook, and key tones be set for content management, message communications and strategy implementation

四、CONTENT CURATION

Content strategy will be established and executed according to the positioning of brand account to ensure a consistent and quality output.

五、 LITTLE REDBOOK NOTES POSTING

Regular posting of Little Redbook notes to maximize brand exposure and drive traffic.

六、ROUTINE MAINTENANCE

Routine maintenance includes but not limited to timely response to messages and comments, traffic flow monitoring, and follow-up actions on potential consumer conversion.

七、INFLUENCER SEEDING

Collaborated with quality KOL (Key Opinion Leaders) and KOC (Key Opinion Consumers) for product seeding and to increase brand awareness.